Week 9 Part A: Blogs, Vlogs, Podcasts & Webinars
I'm going to write about this from two different angles this week because this is a topic I have a little insight on through experience. First the blogging: I had a job for around a year and a half to create SEO friendly blog articles for a business in Texas. It was also my responsibility to ensure the company maintained the #1 ranking for various keywords on Google. Sometimes it was an easy job, other times competitors would hire someone and I would have to battle with them for Google dominance. The company that I worked for was a photo booth manufacturer and sold online courses. The online courses were the training required for people to become entrepreneurs who rented photo booths to weddings, parties, events, etc. As you can imagine, COVID completely ravaged this industry, which left me without a job rather quickly. What I learned from blogging was that many customers really appreciate a personal touch. Not only was it important that we rank on google, but that the conte