Week 5 Part B: Learning about FaceBook Data Collecting

 1. Why are each of them important?

The two pieces of data are important for different reasons.

Reach is important because it lets me know how many people Facebook showed my post to.  I prefer the term impressions, but it's Facebook's platform so what they say goes I guess.

Engagement is the juicy number though.  This is what we really want.  It is important to have a high engagement rate per impressions, or Facebook will throttle your exposure.  

Engagement is how Facebook knows people enjoy your content.  It is the likes, the comments, and the shares.  It can also mean the links clicked.  High engagement is what creates viral posts.

2. What can you learn from each?

Reach - You can learn what kind of content Facebook is looking for.  For example, live video has a great reach on their platform.  You can also use this data to create reports on how much free (and paid) exposure you have received on the platform to do cost analysis.


Engagement - This is how you validate whether your actual content is any good or not.  Do people like what you are posting, or should you adjust your method?  This is my current phase I am going through on YouTube.

3. Describe how a business can use Facebook Insights to better serve their customers.

I think that the best ways to serve customers is to listen to what they have to say.  You can do this with the data from insights to see what kinds of content that they are responding to.  You can also see if your relevancy with your customer base is trending upward, or downward which is very useful if you want to stay in business to serve your customers at all!

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