Week 7 Part A Alternative Assignement

 Right now I have social media across the spectrum.  The only 3 I am focusing on right now are Twitter, Instagram, and YouTube though.

https://www.twitter.com/jrcookofficial

https://www.instagram.com/jrcookofficial

https://www.youtube.com/jrcookofficial

The top performing (growing) one so far is Twitter by far.  I was growing pretty quickly with IG before, but really stopped using it a couple of years ago.  

I am actually currently in a mastermind for growing on Twitter with some pretty heavy hitters pulling in 6 and 7 figures selling digital products.  

I am also focusing a lot of energy toward growing on YouTube.  I would really like to have the connection with my audience that I think YouTube can provide.  I also think that it is great practice for public speaking and connecting with a crowd.

The basic strategy that I am using on Twitter is to create powerful, engaging content such as this:


Then I engage with other people's posts, writing very thoughtful responses, along with bio optimization to convert profile visits into followers.  I am really growing quickly, considering I just started a week ago from zero and am already at around 110 followers.  I'm hoping to break my first 1,000 within 5 weeks.

On YouTube my strategy is more keyword based, but it isn't growing as fast as I think that it should so I think I may mix it up and do more interest related videos where I talk about deeper, more philosophic topics.  I am at I think 360 subscribers there right now, but again I am targeting 1000 right now, and it is growing a lot slower than I would like.  I think I gained around 50-60 new subscribers over the past month.  No small feat, but I have got to get to 1000 at least before I publish my new book.  I am getting some organic engagement, and requests to go on podcasts which I think will probably speed things up a bit for me.


My Twitter mastermind group has developed a new product for creating excellent Instagram content that I am thinking of getting involved in.  My IG account currently has 515 followers, but it would take a week or two to start growing there again I think since I haven't been creating there for a long time.

I have used hashtags, and haven't used hashtags.  I don't use them on Twitter because I think that they are ugly, and not in alignment with my branding.

I think that when I start building on Instagram again, I probably will hold off to only 1 or 2 per post if I use any at all, for the same reason.  The growth will come from my thoughtful comments on larger accounts posts.

On YouTube, I should really get better with my SEO/hashtags since I know they matter much more in terms of growth on YouTube because of the way content discovery works there.

Twitter I post 3 times per day, YouTube I post 3 times per week, Instagram will be probably 2-3 per day.

I follow quite a few people, and think that networking is key to growing on social media.

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